Rebag called out that its “average value retention on the secondary market” exceeded that of all legacy brands including Hermès. Telfar, the innovative, CFDA award-winning bag brand by designer Telfar Clemens, was the star brand of the report. Gorra has previously described the tool as the Kelley Blue Book of luxury accessories. The report leverages data from Rebag’s Clair AI tool, which can be used by consumers to assess the value of used bags by top brands. Even fashion brands and retailers in the primary market are messaging resale value, as they settle into a new landscape where highly educated consumers are treating handbag purchases like buying real estate or a car.Ĭharles Gorra, founder and CEO of 9-year-old luxury resale company Rebag, pointed out that Telfar features a link to Rebag’s 2022 Clair Report on the brand’s online product pages. With resale value increasingly driving purchases of leather goods, luxury brands have begun marketing resale rates to prove their products as smart investments.Īs the luxury market grows, fashion further embraces resale and young, comparatively affordable brands carve out new definitions of luxury, the conversation around handbags as investment pieces has never been louder or more widespread.
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